SmileDirectClub Marketing Claims

"Half the cost of braces"

• "Half the cost of braces" claim based on Single Pay vs. avg. fees (incl. diagnostics and exams) for braces treatment, as reported in a nat’l survey of practitioners. Comparison does not include added costs, such as retainers, and is limited to mild-to-moderate teeth correction, as braces may treat additional issues.

“Straighten your teeth in 4-6 months”

• “4-6 months” claim is based on the number of customer orders (95%) with treatment plans that are 4, 5, or 6 months. Every treatment is individually customised, and therefore, treatment plan length may vary according to each customer’s specific treatment needs.

"Straighten your teeth and start seeing results in as few as 90 days"

• “As few as 90 days” claim is based on survey results with customers who were in treatment with SmileDirectClub 22-hour-wear clear aligners where 98% said they saw movement within the first 90 days.

“Straighten your teeth and start seeing results in as little as 60 days”

• “As little as 60 days” claim is based on survey results with customers who were in treatment with SmileDirectClub 22-hour-wear clear aligners where 80% said they saw movement within the first 60 days.

“8-10 months with 10 hours of continuous nighttime wear”

• “8-10 months with 10 hours of continuous nighttime wear” claim is based on the number of 10-hourNighttime Aligners™customer orders (approx. 80%) with treatment plans that are 8-10 months. Results may vary.