Why is SmileDirectClub half the cost of Invisalign and braces?

It’s true. SmileDirectClub is half the cost of Invisalign and braces.1 You get straight teeth and pay less. So how does SmileDirectClub get you a smile you love at less than half the cost?

We sell aligners directly to you instead of to an orthodontist. There’s no markup and no added costs. This saves you money.

We handle the entire treatment from beginning to end. You get started with us by getting a 3D scan, using an impression kit, or visiting one of the SmileDirectClub Partner Network offices. Your treatment plan is prescribed by one of our affiliated doctors. We then create and ship your aligners – and of course care for you throughout your Smile JourneyTM. Since we do it all in-house, we can straighten your teeth at a lower cost.

Our 3D printing technology lets us make high-quality aligners more affordably. Our innovative technology gives us a competitive edge.

We ship your aligners all at once. While other companies may give you your aligners at different intervals throughout your treatment, we ship all of your aligners at once. That’s right, a whole treatment’s worth of aligners arrive at your door in one box. That cuts shipping and packing costs.

There are no monthly office visits. We come to you, via regular virtual Smile Check-insTM. You check in online, via our app, throughout your Smile Journey. You get 24/7 access to our dental care team.

So there you go. Those are the ways we save you money. SmileDirectClub is a smarter, easier, and less expensive way to get the smile of your dreams.


1 “Half the cost of braces or Invisalign” claim based on Single Pay vs. avg. fees (incl. diagnostics and exams) for braces and Invisalign treatment, as reported in nat’l surveys of dentists and orthodontists. Comparison does not include added costs, such as retainers, and is limited to mild-to-moderate teeth correction, as braces and Invisalign may treat additional issues.


Previous Article
Why SmileDirectClub

Power of a smile: Lynn says SmileDirectClub was 'no stress'

Next Article
Just for family

Power of a smile: ‘I love my smile,’ says Joi

Find a SmileShop

Book your 3D scan at a SmileShop near you!

Find a SmileShop