Power of a smile: ‘I love my smile,’ says Joi

Joi didn’t like her smile. There was a gap between her front teeth, they weren’t straight, and she had an overbite that made them stick out a bit.

“I would never smile with my mouth open,” Joi says. “If I was having a conversation and I was going to laugh, I would do ‘The Cover,’” she says, demonstrating a move where she would hold her hand in front of her smile to hide her teeth.

Despite being self-conscious about her teeth, Joi didn’t have time to wear braces. She’s a nurse practitioner, she’s a mother of 2 who leads her daughters’ Girl Scout troop, and she hosts a podcast on women’s health. Her days are packed. There was no way she could fit potentially years of monthly, in-person appointments with an orthodontist into her schedule.

Then Joi found out about SmileDirectClub, where she could straighten her smile from home, with aligners that are half the cost of braces.2

The purple box arrives

Joi signed up. She did her impressions and sent them in, and a SmileDirectClub-affiliated doctor prescribed a treatment plan for her. A week later, a big box of aligners showed up at her door.

“I was so excited to get my purple box,” she says. “I was like, ‘Yeah, I’m gonna fix my teeth!’”

She wore her aligners as her treating doctor instructed, and she started seeing results fast. “After I wore the first aligner, I could see that the small gap that I had in my front teeth was coming closer together,” she says. “It made me excited.”

Joi was able to check in online with her doctor using SmileDirectClub’s teledentistry platform. “It did not take any time away from being a mom or from my career.”

She completed her Smile JourneyTM in about 4 months, and now she has teeth that don’t require “The Cover.” Having straight teeth has changed her life. “I’m more confident, my personality’s more outgoing,” Joi says. “I’m more likely to take risks, and I see that in all aspects of my life. I love my smile.”

1Typical SmileDirectClub treatment plans are 4–6 months. See for details. Results may vary.

2Half the cost of braces” claim based on Single Pay vs. avg. fees (incl. diagnostics and exams) for braces treatment, as reported in a nat’l survey of orthodontists. Comparison does not include added costs, such as retainers, and is limited to mild-to-moderate teeth correction, as braces may treat additional issues.


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