Mythbuster: Is SmileDirectClub a scam? No! Take a look at our happy Club members

There’s a rumor floating around that SmileDirectClub is a scam. This is simply false.

It’s understandable there are doubts about our aligners. Straight teeth half the cost of Invisalign1 does sound too good to be true.

You, however, don’t need to worry. Our more than 1.5 million customers with amazing before and after photos aren’t wrong. The proof is in the photos ⁠– check them out on our blog and our InstagramTikTokFacebook, and Twitter feeds for beautiful smiles and happy customers.

How SmileDirectClub works

So just how do we cut costs?

At SmileDirectClub, we make your aligners ourselves, sell them directly to you, and ship them to you all at once – while Invisalign sells aligners to your doctor, who adds a 3x markup2 to the overall cost and regular monthly in-office visits.

Not only are our aligners affordable, they’re also effective. A Harvard School of Dental Medicine study found that teleorthodontic treatment with clear aligners is just as clinically effective in correcting crowding or spacing as when it is conducted in an office setting.

We’re not a scam. We’re an easy, efficient, and affordable way to get straight teeth.


1Half the cost of Invisalign” claim based on Single Pay vs. avg. fees (incl. diagnostics and exams) for Invisalign treatment, as reported in a nat’l survey of dentists and orthodontists. Comparison does not include added costs, such as retainers, and is limited to mild-to-moderate teeth correction, as Invisalign may treat additional issues.

2“3x markup” claim is based on the average cost of Invisalign aligners charged to the dentist or orthodontist by Align Technology, Inc., as compared to the average total fees (including diagnostics and in-person exams) charged to the consumer by the dentist or orthodontist for treatment of mild-to-moderate malocclusion with Invisalign, as reported in a 2021 national survey of practicing dentists and orthodontists.

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