Is SmileDirectClub really more affordable than braces? It absolutely is!

One of the most popular questions we get is around the cost of SmileDirectClub. Is it actually more affordable than traditional braces? And if so, how?

Let’s get right to it: Yes, SmileDirectClub is more affordable than braces.

SmileDirectClub vs. braces

SmileDirectClub aligners are half the cost of braces.1 One major way we’re able to do this is by eliminating the need for monthly trips to the dentist’s office, which can be costly. With SmileDirectClub, everything’s virtual and all communication with your doctor is done through our teledentistry platform.

Another way we keep the cost of SmileDirectClub so low is by shipping your aligners to you all at once. By choosing SmileDirectClub you also avoid paying the 8x markup2 that a dentist may charge on your braces.

How much does SmileDirectClub really cost?

It depends on which of our payment options you choose and your insurance coverage. Paying the cost of SmileDirectClub up front at once gives you the biggest savings, for a total amount of $2050. You can also pay $89 a month for 26 months using SmilePay™, our super-convenient financing option (no credit checks and 100% approval!).

We also accept HSA, FSA, and CareCredit, and work directly with most major insurance providers so you pay less out of pocket.

How much does SmileDirectClub cost without insurance?

SmileDirectClub aligners cost less than $3 a day.3 That’s less than the cost of a specialty coffee at a coffee bar! But if you have insurance, you could pay even less than that. We work with many insurance providers and can help you check your coverage.

So, not only is SmileDirectClub affordable, but we’re a smarter and more convenient way to straighten your teeth.

1“Half the cost of braces” claim based on Single Pay vs. avg. fees (incl. diagnostics and exams) for braces treatment, as reported in a nat’l survey of orthodontists. Comparison does not include added costs, such as retainers, and is limited to mild-to-moderate teeth correction, as braces may treat additional issues.

2“8x markup” claim is based on the average cost of traditional braces charged to the orthodontist by the manufacturer, as compared to the average total fees (including diagnostics and in-person exams) charged to the consumer by the orthodontist for treatment of mild-to-moderate malocclusion with traditional braces, as reported in a national survey of practicing orthodontists.

3“Less than $3/day” claim is based on SmilePay™ monthly payments divided by 30 days. SmilePay is $89/month for 28 months with $250 deposit ($2742 total). APR varies. See for financing details for your state.”


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