Hi, we’re SmileDirectClub!

And we’re big believers that everyone should have access to a smile they love.


Hi, we’re SmileDirectClub!

And we’re big believers that everyone should have access to a smile they love.

Our mission

SmileDirectClub was founded on the belief that affordable and convenient premium oral care should be accessible to everyone.

Since our founding in 2014, SmileDirectClub has helped more than 2 million people transform their smiles through our pioneering telehealth platform for orthodontia. Our customers’ before and happily-ever-after photos speak for themselves.

We’re an international oral care leader, with hundreds of SmileShops, a nationwide network of hundreds of affiliated state-licensed dentists and orthodontists and Partner Network offices across all 50 states, and thousands of team members across the globe.

An estimated 85% of people worldwide could benefit from orthodontic care, yet only 1% receive it each year, with convenience and cost being the biggest issue. SmileDirectClub exists to help bridge that gap.

SmileDirectClub Co-Founders, Alex Fenkell and Jordan Katzman

Our products

SmileDirectClub created the first end-to-end solution for your smile.

Our clear aligners and retainers are Made in the USA, BPA-free and precision cut for a smooth, comfortable fit. We manufacture an aligner every 6 seconds in our ISO-certified and FDA-registered state-of-the-art 3D U.S. printing facility. Every customer receives a complete set of custom-fit aligners to gradually and safely shift teeth into position, a process that takes, on average, 4-6 months.

The best part? SmileDirectClub aligners cost 50% less than braces
with no hidden costs or fees and don’t require in-person office check-ins.

Our award-winning, category-disrupting oral care products are designed to maintain your smile by keeping teeth fresh, clean, bright, and healthy.

SmileDirectClub Aligner on white background

Our dental network

SmileDirectClub provides safe and effective doctor-prescribed and monitored clear aligners for people with mild to moderate crowding and spacing.

While our innovative, award-winning telehealth platform removes the hassle of in-office check-ins, you’ll have the peace of mind of professional treatment throughout your Smile Journey™. A SmileDirectClub affiliated, state-licensed dentist or orthodontist reviews your photos, medical and dental history, and a 3D image of your teeth before approving your custom treatment plan. Our dental care teams are available 24/7 by phone, email, video chat, and social media to answer any questions you might have.

A blonde woman and brunette man wearing lab coats smiling and looking at a SmileDirectClub tablet

Our innovation

Challenging the status quo is in SmileDirectClub’s DNA. We created the first medtech platform for teeth straightening that revolutionized orthodontia, helping more people get a smile they love. We didn’t stop there. We are continually improving the experience for our customers while inventing the next generation of oral care by leveraging leading-edge technologies. Learn more about our innovation here.

Image of an Asian woman smiling and holding up an iphone with the SmileDirectClub app

Join the Club.

Take the free online assessment to see if you are a candidate and get started on your journey.

Group of 3 family members standing together and smiling