Smile Direct Club

About Us

Our Story

Co-founders Alex Fenkell and Jordan Katzman first met at summer camp at age 13, a time when most smiles come fully loaded with wires. The two remained friends, and years later, reflecting on Alex’s metal-mouthed youth, they decided there had to be a better and more affordable way to straighter, whiter teeth. Teaming up with Camelot Venture Group, experts in creating opportunities in highly regulated industries, they sought to democratize orthodontics with SmileDirectClub.

Our Product

Our invisible aligners are BPA-free. Our lab custom-makes several sets of tight-fitting, clear aligners for each patient to gradually shift their teeth into the desired position. The best part? SmileDirectClub Invisible Aligners are less than half the price of other treatment options and usually don’t require any office visits.

Our Dental Network

While SmileDirectClub removes the hassle of in-office visits, we work with licensed dental providers to give you the peace-of-mind of professional treatment. Your local SmileDirectClub affiliated dental professional reviews your photos, medical history and dental impressions before determining the exact treatment option. And of course, our patient care specialists are available by phone, email or live chat to answer any questions you might have during your treatment.

Our Partners

SmileDirectClub is backed by Camelot Venture Group, a private investment group that has been pioneering the direct-to-consumer space since the early 90s, particularly in highly regulated industries. So they know what they’re doing. If you’ve heard of 1-800-CONTACTS, Quicken Loans, HearingPlanet, DiabetesCareClub or SongbirdHearing, then you’ve heard of Camelot. Their hands-on approach, extensive networking and operational expertise ensures their portfolio companies (like us) reach their potential.

The SmileDirectClub mission is crystal clear: Making it affordable and convenient to transform your smile.

Now that’s something to smile about.

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